Lecta will be present at Drupa 2012, the leading international trade show for the print and media industry, in Dusseldorf from 3rd to 16th May.
In this edition, Lecta reasserts the rights of paper and the value of print media with its campaign "Paper rights" (www.paperrights.com). Paper is more than just a means of communication: it evokes emotions, memories and feelings that may long have been forgotten. Its very essence - its sustainability and its role in contributing to society, culture and the environment - is reflected in "Paper Rights", a powerful visual campaign with a clear message: to restore paper to its unique and natural position in the media mix.
At Drupa, Garda Cartiere will present its new sample book and Simplexity, the latest edition from its "A better project" series. It is a collection of concept books, each offering a unique view of contemporary life, designed to convey the emotional and multi-sensorial experience which only printed paper can offer. Furthermore, visitors will be able to experience first-hand the quality of Garda Cartiere's printed samples included in "The Excellent Collection".
Condat is preparing a surprise fro Drupa attendees. Visitors to the Lecta stand will discover a world where each creative project printed on Condat paper become a work of art. "Made for incredible stories, extraordinary images and glamorous ideas" is Condat's new advertising concept. An exhibit of original objects made from paper, as well as an exceptional swatchbook collection and printed books, designed to demonstrate that coated papers are made for Art and Art is made for coated papers.
Coated papers that can enhance the beauty of images and the clarity of the texts? At Drupa, Torraspapel will show visitors how this is possible and enable them to experience one-of-a-kind moments just with the help of printed samples and visual communication. A special edition of its well-known Creator Swatchbook, where striking images and samples share the same space, has been created for the event.
Specialty papers! Welcome to our word of different textures, finishes and applications, and be surprised by our catalogs filled with endless sensations. In this edition, the Lecta Specialty paper division will present products that are designed to go beyond all expectations. Wheter you are looking for a label, a ticket or printed form, Drupa is the perfect occasion to find it.
Visit us at Drupa, May 3-16, Hall 7.1, Stand C27/D27
