Cartiere del Garda chose the claim 'A better world' to express its environmental philosophy. Now this claim refers to every sector of the Company and represents the base and the method of communication with its most diverse internal and external partners..
Blue Magazine
Blue is the official Cartiere del Garda corporate magazine. It is called Blue as a tribute to the waters of Lake Garda and of the sky reflected in the lake. The 'e' at the end is for ecology and environment.
Blue provides the company with a means of communicating more effectively. Its content, cultural and informative, also includes leisure activities and entertainment.
To the outside world it provides examples of the company's relationship with the local area, featuring different subjects which highlight Cartiere del Garda's interest in discussing and participating in local events and initiatives.
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Calendar
Cartiere del Garda presents "In the Wind", its photo calendar for 2010."In the Wind" tells the metaphor of the wind that blows away the clouds of crisis and becomes the symbol of change, bringing strenght and hope. Twelve photos expressing the naturalness of the gesture and the uniqueness of the movement, through the use of two models with long wind-blown hairs. There are no accessories or jewellery to weigh down the movements of the two portrayed figures, but light clothes made of silk, linen and organza embracing the body pushed by a wind that is synonymous of naturalness and simplicity. The use of black and white helps to reveal the strenght of the light - sometimes firm, at others delicate - crossing each shot.
The photos have been realized in Helsinki by Marko Rantanen, a young, internationally established Finnish photographer.Cartiere del Garda's 2010 calendar has been printed on GardaPat 13 KLASSICA, ideal for every creative need. With its velvety surface and its warm natural shade it expresses at best the charm and the emotion of a gesture, the depth of a face and the intensity of the picture in its purity.
