Branding

GardaPat 13 Sample Book "Less is more" - NEW

"Less is more" is the concept behind the new GardaPat 13 sample book, which provides an ensemble of photos, whose subjects - still life objects - have been placed in images and put in context. A still life of a fire extinguisher is placed alongside an image of a firefighter, a wheel next to a cyclist, a weight with a bodybuilder ect. The unveiling of the context reveals something special: the still life objects are in their context, but printed on pages held by the figure in the photo, with a note indicating the paper's weight. The firefighter is not holding the extinguisher, but the page with the extinguisher printed on it. "Less is more" represents the fundamental aspect of GardaPat 13: less weight, a higher yield.
Samples Book - NEW

The excellent collection
Excellent coated paper presented through five different butterflies. This is the new Cartiere del Garda's sample book.

The compendium, containing the entire 'excellent collection', presents GardaMatt Art, GardaGloss Art, GardaCover Hi-Fi and GardaPat 13 in different grammages and in a special format for easy comparison.
The three folders and the compendium are contained in a practical file-folder that unites the four prestigious grades.
Sample Digest - NEW

A new, easy-to-use tool, ideal for those who wish to discover the 'Excellent Collection' of Garda Cartiere's paper.
A practical product suitable for graphic designers and those who wish to take advantage of the quality of GardaMatt Art, GardaGloss Art, GardaCover Hi-Fi and GardaPat 13.
This set of samples includes the main grammages of the three Garda paper grades - printed and unprinted- and illustrates their characteristics and merits. An indispensable instrument for those who work with paper.
"4Leaf" Folders

In 2009 Cartiere del Garda presents the new image of its "Excellent Collection": 4Leaf, a multicoloured four-leaf clover, which expresses in a single symbol the Company's environmental ethos as well as the fundamental features of its products.
Our four types of papers, previously linked with nature's four elements - air, water, earth and ice -, are now identified through the individual petals of the four-leaf clover. The petals have different colours, each according to the product they represent:
- blue for GardaMatt Art
- magenta for GardaGloss Art
- green for GardaCover Hi-Fi
- yellow (in two different shades) for the GardaPat 13 range.
The new "Excellent Collection" image has been launched on the market with the new folders, each containing a selection of some weights of the corresponding product. After having selected a series of flowers based on their colours, we have grouped them by shade, representing the different weights of each product. Each folder has a high-definition image of the flower as cover picture representing the dominant colour, which then can be found in the four-leaf clover.
New Music Campaign

The multi-section folder holds the different samples cut to the size of a compact disc. This creative idea was developed to support the introduction of the newly-developed coated paper with gloss finish and high bulk (+15% of the traditional glossies). The project allows the comparison between the different weights of GardaCover Hi-Fi and samples of competing coated papers, all in a packaging that has come to be widely appreciated by the market.
In addition, a folder to contain A4 samples of the product in its three different available weights was developed.
Sample Collection Fashion

At the beginning of 2007, Cartiere Del Garda introduced its new collection of samples, developed for the promotion of the high-quality papers of the ranges "Collezione Eccellente", GardaPat 13 KLASSICA e GardaPat 13 KIARA. The new Sample Collection includes, in one single folder, the photos taken by the young Diego Diaz, emerging talent at his debut to the greater public of both printed paper and photography.
This time around, the file rouge is fashion. Patterns, materials, colours and fabrics are moulded to follow the characteristics of the different papers, that come to life in the clothes designed by ten your prodigies from Milan's IED Moda Lab.
The range GardaPat 13, crown jewel of Cartiere Del Garda because of its beauty and manageability, is an ideal material. It represents an inspiring muse for the creative minds, which see paper as much more than an accessory to printing, but like an innovative mean of communication, artistic expression of images, thoughts and contemplation.

Garda - a better world

Branding